In 2011, bloggers Danielle Moss and Alaina Kaczmarski teamed up to launch a website with a budget of less than $6k. Since then, The Everygirl has become a household name and the ultimate online resource for creative, career-driven women with more than 1 million unique visitors each month and 660k+ Instagram followers. Just a few months after launching, The Everygirl was named by Forbes as one of the “Top 10 websites for Millennial Women” and as one of the “Top 100 Websites for Women.”

In this episode, Danielle explains how she got started and the steps she took to launch The Everygirl. She also shares her number one tip for taking great Instagram photos (bonus: you don’t need to be a professional photographer!) and her go-to apps, filters and editing tricks to make photos look their best. Danielle and Monica also discuss how to delegate as you grow and why sometimes you just need to throw ideas to the wall and see what sticks.

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“Sometimes you have to let go of a few things to focus on what’s really important.” - Danielle Moss

Show Notes:

• Why Danielle decided to to launch The Every Girl
• What is the tipping point for the growth of a website
• The importance of focusing on social media
• Why you can’t try to do it all
• How to take beautiful pictures for social media (even if you’re not a photographer)
• How to branch out from an established brand
• Why you have to experiment
• You don’t have to have experience, just drive
• Why you have to delegate
• Danielle’s advice for new entrepreneurs
• The value of a back up plan

“You have to consider your business: not everyone needs to be on Pinterest, not everyone needs to be on Instagram.” - Danielle Moss

Links Mentioned:

• Visit The Everygirl
• Check out Forbes' Top 100 Websites for Women and the Top 10 Websites for Millennial Women
• Get Danielle's camera, the Fuji XT1
• Use the VSCO App (Danielle likes filters A6 and S2)
• Read Danielle's article on how to take great Instagram pictures
• Connect with Danielle:

Facebook | Instagram | Twitter | Danielle's Website

“You have to be willing to delegate and you have to, at some point, step back.” - Danielle Moss

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