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09 Heidi Zak - Finding Product Market Fit with the Co-Founder and CEO of ThirdLove

09 Heidi Zak - Finding Product Market Fit with the Co-Founder and CEO of ThirdLove

When Heidi Zak couldn’t find a quality bra that fit her right and looked great, she realized there was a hole in the market and ThirdLove was born. The data-driven bra company now offers 15 styles in 59 different sizes (they’re the only company to offer half cup sizes!) and provides a “try before you buy” model that encourages women to try the product on in the comfort of their own homes.

On this episode, Heidi discusses product-market fit, exactly how her company collects and uses data to target sales, how to create demand (and a waiting list!), and how their values inform their hiring process. She also reveals the number one platform ThirdLove relies on to track customer service.

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'I just didn’t understand why there wasn’t a modern brand for the modern woman.' - Heidi Zak

Show Notes:

  • How Heidi started ThirdLove
  • How she discovered a hole in the market
  • The challenge of working with manufacturers
  • Why bringing on a bra designer early on was crucial
  • Why it’s hard to let go of your roles as company grows
  • Heidi’s hiring tips: attitude and personality are crucial and how hiring is like dating
  • How ThirdLove bootstrapped and then raised capital
  • The importance of product market fit
  • Why they decided to skip wholesale
  • The secret to driving traffic in the early days
  • The creation of the “try before buy” program
  • Why focusing on data is imperative and how to evaluate
  • What Heidi wishes she knew before she started

“We’re not just selling bras, we’re selling an experience and making that experience better.” - Heidi Zak

Links Mentioned:

Facebook | Instagram | Twitter | Linkedin

“Data only works when you have the right data.” - Heidi Zak

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Offer expires on 11/30/2020 at 11:59pm CT. Offer does not apply to previous orders. Offer is not eligible on nursery items, jewelry, gift cards, embroidery, or classes. Offer cannot be combined with any other codes or discounts.