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13 Kirsten Green - The Founder of Forerunner Ventures on Influencing and Investing in E-Commerce

13 Kirsten Green - The Founder of Forerunner Ventures on Influencing and Investing in E-Commerce

Today's guest is one of the most sought after e-commerce investors in the country: Kirsten Green. Kirsten is the founder of Forerunner Ventures, and made early investments in companies like Birchbox, Glossier, Outdoor Voices and Bonobos. Plus, she was the only one to invest in two of the biggest e-commerce sites of the past few years: Jet.com and Dollar Shave Club.

This year Kirsten was named as one of Time's 100 Most Influential People in the World, and one of the Most Powerful Women in Tech by Forbes. On this episode, Kirsten talks about the magic of instincts, how she chooses which brands to invest in, and shares invaluable advice on what to do when pitching a potential investor.

You can Subscribe and Listen to The Mentor Files on Apple Podcasts.

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The Mentor Files on Apple Podcasts

'There's something to be said for not losing the magic of your instincts.' - Kirsten Green

Show Notes:

  • What Forerunner Ventures does
  • How Kirsten got focused in the digital space
  • Kirsten's decision to venture out on her own
  • How she manages the balancing act of work and life
  • How Kirsten has changed as an investor since the beginning of her career
  • Being an entrepreneur is a calling
  • Kirsten's advice to get investments for your company
  • What NOT to do when pitching a potential investor
  • The challenges of being a woman seeking capital

'Entrepreneurship is not a career - I really believe it's a calling.' - Kirsten Green

Links Mentioned:

Instagram | Twitter | Linkedin

'So much of the decision to part with dollars is about the journey, it's not just about the purchase at the end of the rainbow.' - Kirsten Green


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*Offer does not apply to previous orders. Select items only. Offer is not eligible on nursery items, jewelry, gift cards, embroidery or classes. Offer cannot be combined with any other codes or discounts. Offer ends at 11:59 PM PT on 12/31/2020.