43 Laurel Berman - The Founder of Black Halo on Creating a Celebrity Wardrobe Staple
What do Meghan Markle, Blake Lively, Kim Kardashian, Scarlett Johansson and Fergie have in common? They’ve all been spotted in the iconic “Jackie O” dress from Black Halo, the brand founded by this episode’s guest.
Laurel Berman launched Black Halo in 2002 with a specific purpose in mind: She wanted to a create a high-fashion, fit-focused brand packed with wardrobe essentials that empower women (and make them look amazing, to boot).
Laurel weighed in on how and why she created the “Jackie O” dress, which has become a power suit of sorts for women, her top tips for others who are looking to launch women’s clothing brands, and the one thing Black Halo will never do. Listen in to hear more about Black Halo’s journey from humble startup to celebrity-loved juggernaut.
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“I think that if you can figure out where your passion is at and you follow your heart, the success will follow. Now, that doesn't mean it's not going to be really difficult, but I feel like the only way you can overcome those challenges is wanting it more.” - Laurel Berman
Links Mentioned:
“The Jackie O dress was designed as a kind of power suit for women, when you want to close a deal.” - Laurel Berman
