As an advisor, investor, and entrepreneur, Sari Azout wears many hats. Early on in her career she worked as an investment banker in the consumer and retail division of Lehman Brothers. From there, she took the leap to start her own company, Bib + Tuck — a peer-to-peer apparel marketplace — which was acquired by Crossroad Trading in 2015.

Now, as a Partner at Level Ventures and Entrepreneur-in-Residence at Rokk3r Labs, Sari advises dozens of early stage companies. In this episode, Sari talks about what she looks for when choosing companies to invest in, the importance of language market fit and why storytelling is imperative to any company’s success. She also reveals the best resources to help any brand begin to craft their message.

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“Investing is actually highly personal and emotional, particularly in the early stage.” - Sari Azout

Show Notes:

• How to transition from finance to retail
• What Sari looks for in her investments
• Why language market fit matters
• How to know if the message you’ve crafted is good
• What is an MTP
• Why brands are hesitant to invest in storytelling
• How to use data to understand and tell your story
• The value of storytelling has increased
• What resources there are to help you craft your message
• Who should tell your brand’s story
• Telling your story in person versus digitally
• Why you’re designing for the first ten seconds

“Let’s not look at the demographics of the people that are buying from you, let’s get into their psyche.” - Sari Azout

Links Mentioned:

• Check out Rokk3r Labs and Level Ventures
• Learn more about the brands mentioned in this episode:
  • Outdoor Voices
  • Casper
• Read Sapiens by Yuval Noah Harari
• Check out Sari’s new brand storytelling framework
• Connect with Sari:

Facebook | Instagram | Twitter | Linkedin

“Now with the internet brands are connecting directly to customers, and that really opens a new dimension of possibilities.” - Sari Azout

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